A 40-point diagnostic across offer, audience, assets, and operations. Answer each statement as honestly as you can — rate your launch today, not the launch you're picturing in your head. You'll get an onscreen scorecard the moment you finish, with the gaps to fix before you ship.
The promise of this offer is stated in one clear sentence.
I know exactly who this offer is for — and who it is not for.
The offer has a distinct angle that separates it from alternatives.
The price is justified by the outcome the buyer receives.
I can name the single biggest transformation the buyer will experience.
The offer name, messaging, and positioning are final — not still in draft.
I have validated that the market actually wants this outcome.
The scope and deliverables are clearly defined and bounded.
The guarantee or risk-reversal is decided and written.
The offer is positioned for this specific launch, not as evergreen.
I have a waitlist or warm audience to launch to.
I know the size of the audience I can reach on launch day.
I have proof of demand — pre-sales, surveys, or real conversations.
My audience is segmented so messaging can be targeted.
I have a plan to reach new prospects during the launch window.
I know which channels will drive the majority of launch traffic.
I have social proof or testimonials that support this offer.
I have a re-engagement plan for people who don't buy immediately.
The audience has been warmed with content before the pitch.
I can estimate a realistic conversion rate and revenue outcome.
The sales page is written, designed, and proofread.
The checkout or enrollment flow is built and tested end-to-end.
The launch email sequence is written and scheduled.
Landing pages for each traffic source are built.
All links, forms, and payment integrations have been tested.
The order confirmation and onboarding flow is ready.
Tracking and analytics are installed to measure results.
A FAQ and objections response is prepared.
Assets have been reviewed and approved by a second set of eyes.
There is a backup plan if a key asset fails at launch.
The launch timeline and key dates are set and shared with the team.
Every launch task has a named owner and a deadline.
The team knows their roles during the launch window.
A daily standup or check-in is scheduled for launch week.
Customer support and response-time expectations are defined.
A contingency plan exists for tech failures or low conversion.
We have a plan to handle refunds and customer issues.
Launch metrics and success criteria are defined in advance.
A post-launch debrief and retrospective is planned.
The team is rested and resourced — not already burned out.